The mission continues…
Post Danmark’s sales team needed a way to invite their whole sales organisation to the upcoming saleskickoff event in early 2014. They wanted a James Bond, Mission Impossible kind of spy theme surrounding the event, and asked me if I could come up with a concept for both the invitation and the event itself that would motivate the attendees in a fun way.
I designed a poster and a foldable invitation that included variable data print targetting the individual recipient various places in the invitation and in the “pull-off” namesign. The invitation was sent to a couple of hundred key accountants, and others in the sales organisation.
Client: Post Danmark, Sales
Marketing Director: Brian Jakobsen
