The invitation
Direct Mail invitation promoting Post Danmark’s inspirational trip to Chicago, a couple of days ahead of the Direct Marketing Awards 2013. As a reference to Chicago, the invitation was made in a very strong art deco style.
Client: Post Danmark
Event: DMA
City: Chicago
Target group: Top executives at agencies and marketing departments
Project Manager: Ida Riviere Le Quement
Agencies/corporations visited:
McDonald’s Corporation
Hamburger University
OfficeMax
Kraft Foods
Draft FCB
The Alivebook
As a follow up, a second direct mail was sent out a couple weeks after the inspirational trip. The direct mail was an “alive book” which plays video on a built-in screen inside the book. The video featured images from the trip, footage from the agencies they visited and the keynote speakers as well as interviews with the participants themselves.
